The iTunes Store on your Mac or PC contains sections for music, TV shows, podcasts, movies and apps — so why isn’t it the same on the iPhone?

Instead, the iPhone has two separate apps: One for music, and one for apps. If Apple could consolidate these two apps into one, plus adding podcast and movies support — the entire iTunes experience could be in your pocket.

Of course, bringing more content into a smaller space could mean it’s a more messy layout, and therefore harder to navigate through. But, if Apple can do it the way they always do, it could be easier to use and much more efficient than having two separate apps. Simple tabs at the bottom, labeled “Music”, “Podcasts”, “Movies”, etc. would work well.

Apple recently rejected a podcasting app, because it “duplicates iTunes functionality” — as far as I can see, there is no podcasting functionality on the iPhone. Apple either needs to bring this to the iPhone themselves, or allow someone else to do it.